BET Digital, the interactive arm of BET Networks, and digital media company Beautycon have teamed up to launch a new line of makeup tutorials aimed at African American women. Featuring Black models and influencers of varying hair textures and skin tones, BET x Beautycon videos will showcase the latest trends and experimental makeup looks of the season.
“We are thrilled to partner with Beautycon and deliver compelling digital videos to BET’s massive African American audience who are passionate about beauty content,” said Bobby Singh, Head of Digital BET Networks. “The launch of BET Digital’s original short-form tutorials for diverse make-up enthusiasts provides limitless opportunities to serve a community often overlooked in the beauty space.”
In addition to the digital tutorial series, BET x Beautycon will bring the content to life at the Beautycon NYC 2018 Festival, taking place April 21-22, with a full BET-centric takeover of the tutorial stage on Sunday, April 22. The activation will feature step-by-step instructions on how to achieve some of the creative looks featured in the series.
“Our mission at Beautycon is to make sure we are always representing our audience, mirroring back to them what they bring to us in support, meaningful connection, and community,” added Moj Mahdara, CEO, Beautycon. “This partnership with BET Digital is another way for us to act on our commitment to representation and using our platforms to tell these diverse stories in the beauty space, and we are thrilled to be working with them.”
BET x Beautycon produced videos are available now on BET.com/Style, the BET Now app and BET’s Instagram account @BET.