Marketing is one of the best ways to improve your business, increase your sales and make your brand recognizable. Now, contrary to popular belief, there is such thing as bad press and bad marketing – that’s why we often shrug and roll our eyes when we see bad ads.
You see, making an ad is not difficult. Making a good one most definitely is. A good advertisement has to be fun and enjoyable, but it also has to relay a certain message and hit the right spots. Here we will break down advertisements and highlight all of the characteristics that make an ad good. Let’s check them out.
1. It’s Memorable
Source: scrabbl.com
A good advertisement has to be memorable. Not memorable in an iconic sense of the word, but easy to remember. Naturally, if you hit all of the right spots, there’s a chance of the ad becoming iconic, but for starters, you want people to be able to remember it from the get-go.
You see, all of our decisions are in some way influenced by our previous experiences and memories. That’s why it’s important to ingrain your ad into people’s brains, so when shopping time comes –they turn to you. Make sure to find a way to make your ad memorable – whether by a fun remark, good casting, a fun celebrity cameo, catchy tune, element of surprise, etc. Get creative with it, but don’t go too far. The perfect examples you can find from the https://aiad.com.au/ page
2. It’s Short
Source: pexels.com
Advertising is an art form. Consider how many ads are thrown at us these days, we become desensitized and lose interest and concentration rather quickly, so it’s best to make your ads short and simple.
Now, one might ask – what about Nike and their 2-minute commercials filled with athletes? Well, if you can hire Cristiano Ronaldo or Odell Beckham Jr. to star in your ad – feel free to make it as long as you want, otherwise, keep it short. People don’t like wasting their time unless they decide to waste their time. So, keep it short, keep it informative and clutter-less.
3. It’s Persuasive
Source: bubbleoutdoor.com
We can all agree that the general idea behind an ad is to sell you a certain product. Therefore, you have to make your commercial or ad persuasive. You have to convince the potential customers that you’re better than the competition and that they should buy from you. Make them believe that they’ll benefit from doing business with you. Persuade them into thinking that it doesn’t get better than what you have to offer. How you’re going to do it doesn’t really matter – but you have to. Here’s an example.
Nike never urged their customers to buy from them by claiming they’re the best. No. Instead, they focused on showcasing and highlighting elite athletes that choose their brand, leading you to believe that if they’ve chosen Nike – you should as well.
3. It’s Strategic
Source: unsplash.com
This helpful site shows that advertising is a lot more than a series of commercials and promo posters. Even if you film or design the greatest ad this world has ever seen (which is highly unlikely you’d agree), it won’t work well if it’s not a part of something greater. Every ad, whether a paid ad on social media or a TV commercial is a part of something bigger – something strategically planned and thought-out. You have to make sure your ad fits your overall marketing strategy and coincides with everything else you got going on in order for it to resonate well with your target audience. This leads us to our next point…
4. It Has To Be Guided
Source: altadigital.com
Not a single commercial will be loved by everyone, that’s just the way it is. That’s why you can’t make ads based on some generalized idea of what’s okay and what works. Regardless of what it is that you’re doing or selling – you have a target audience. Advertise to them. An effective ad has to resonate well with the target audience otherwise it’s just money down the drain. So, if you’re selling running shoes or workout equipment – chances are your customers aren’t the elderly, so make your ad appealing to youngsters that love fitness and sports.
5. It’s Original
Source: unsplash.com
We get it, it’s hard to be original in a market so saturated. Whatever it is that you decide to do, chances are someone else has already done it. It’s just the way it is. Original ideas in 2024 are scarce, especially in marketing. However, what we mean by being original isn’t that you have to make something never seen before. No. On the contrary, feel free to be inspired by the others, just don’t copy them blatantly. Analyse trends and what works and make something that’s going to stand out and feel original and true to your brand.
6. It’s Creative
Source: deviantart.com
Creativity will get you far, regardless of what you do. Creativity is one of the greatest strengths in marketing and it works especially well when it comes to ads. Feel free to get creative and try something new. Don’t just run the same old formula that is “proven” to be effective – be creative. There are a ton of ads that are just exactly the same and none of them are doing what they’re supposed to do. You know why? They’re old and boring. Try new and creative – it’s going to be fun.
8. It Builds Trust
Source: churnzero.net
Finally, a good advertisement has to build trust. You can’t make anyone into a customer if they don’t trust you or your brand. That’s why your advertisements have to convey a feeling of trustworthiness. How to do that? Well, tell the truth. There’s nothing more unappealing to a potential customer than a lie. False advertising is not only detrimental to your brand, but it can also get you in legal trouble. So, make sure you stay true to your product and your values and you’ll certainly draw in a lot more customers.
As you can tell, there are a lot of things that make up a good ad. These seven points aren’t all of them – that’s for sure. However, we felt like these were the most important ones. The trends in marketing will always change, but these core values are forever here to stay.
