Public buses are one of the widely used modes of transport in big cities globally. Their major advantage comes in reducing the use of private cars that cause traffic jams. Widespread usage of buses reduces carbon emissions and fuel usage and helps conserve the environment. They are also relatively affordable compared to taxis. They are also convenient because most have well-defined schedules. Buses are also excellent for long journeys between cities or to rural areas due to their large passenger capacity and affordable fares, among other reasons.
However, commuting in buses can be a boring experience, especially over long distances. Fortunately, the various forms of bus entertainment now available have improved the commuting experience dramatically. Passengers can enjoy music, videos, and engage in many other activities making their travel experience a more engaging one.
Forms of Bus Entertainment
Some years ago, the entertainment systems in public vehicles comprised mainly of music systems and shared TV screens. These forms of entertainment were non-personal, and the bus crew would control them without passengers having any choice or input on the kind of content they offered. Although it was better than no entertainment at all, it did not at all fulfill the need of passengers, and many would not find it as exciting as it should be the case.
Technological advancement led to the introduction of better bus entertainment systems that replaced older systems. Some of the modern entertainment options on public transport vehicles include:
- Unlimited Wi-Fi
- Live Satellite TV
- Music systems
- Personal screens for each passenger
Nowadays, entertainment systems can be described as individual entertainment systems (IES). They offer every passenger a chance to choose what they would prefer to enjoy or consume individually. The commuters pick the type of content they want when they want it. This way of providing passengers entertaining content is so far the most flexible and enjoyable because it integrates several options and possibilities, which include the following:
Reasons for Investing in bus entertainment
Are you wondering if it is worth investing in bus entertainment for your fleet of passenger vehicles? You are not alone because many bus operators ask themselves this same question. Installing state-of-the-art systems in the bus to keep the passengers entertained is one of the best investments a bus company can make to attract passengers and keep them.
Here are some of the benefits of having the various ways of entertaining commuters in your public transport vehicle:
Benefits to bus operators
Improved customer service:
Companies that offer public transport need to improve their services to attract new customers and retain them. However, these businesses may have a hard time finding ways to help them enhance customer service. Installing the best bus entertainment systems in fleet vehicles is a great way to take their service a notch higher.
More profits due to repeat customers:
Due to better service, public transport businesses have loyal customers who always choose to use their services. In addition, these customers bring more customers through word of mouth. Consequently, bus operators have assured revenue and better profits because their buses operate with maximum capacity. The positive image that the businesses create enables them to expand their operations to other routes earning even more profits.
Fortunately, installing the best entertainment systems in your buses is not complicated. All you need to do is get in touch with the leading service provider and agree how to go about it. You can follow this site to talk to Eyeride, and in no time, have them installing top-quality entertainment systems in your vehicles.
Additional revenue stream:
Besides keeping the customers entertained, bus entertainment systems can be used to show advertisements to the customers. Bus operators can have them synchronized with GPS systems to bring the travelers location-based adverts, for example, about the businesses on a particular route. The ads offer an extra revenue stream to the bus operators, which supplement the main one and enhance the companies’ profitability.
Differentiating their service to beat the competition:
Transport services can be largely uniform across the various operators, making it hard for a customer to choose one company. Luckily, the transport businesses can differentiate their services by using extra features like bus entertainment systems, offering snacks, and others. This makes it possible for the companies to stand out from the competitors and gain a pool of customers who use their service due to their extra offerings.
Driving for extended hours can be monotonous and may make drivers less productive, which may be witnessed through longer stopovers and poor driving habits. However, with excellent entertainment systems, especially music, the bus crew are kept in the best moods, thus improving their productivity, concentration, and service delivery. All these benefit the business due to fewer accidents, optimal bus operations, and customer satisfaction.
Benefits to passengers
Of course, the most significant advantage of bus entertainment features to customers is the entertainment they receive. The travelers can enjoy their long journeys because the buses have power sockets to charge gadgets and various means of entertainment such as unlimited Wi-Fi and personal screens. The individualized entertainment options allow each commuter to choose their preferred way of having fun, making all feel accommodated and satisfied.
Besides keeping the travelers in high spirits, the screens can be used to provide various announcements, especially those meant to ensure the travelers enjoy maximum safety. For instance, the operators may warn travelers against opening windows due to bad weather, provide information on keeping their safety belts buckled, and so on.
Optimal use of travel time:
Given the extended time commuters spend on the road, whether on daily commutes to and from work or longer journeys, they waste so much time that they would otherwise use to read, work, or do other things. Fortunately, bus entertainment features such as Wi-Fi and screens allow travelers to shop online, watch the news, catch up with friends and relatives over various social platforms, do office work such as reading and answering emails, and many more.
Information on routes and businesses:
The on-screen adverts keep the commuters informed about the various services on their routes and destinations. This helps them have an easier time getting all the information they need when they stop over or alight at their final destinations.
Companies that operate public transport services for commuters can gain a great deal by investing in bus entertainment systems. The systems improve customer service, increase profits, provide an extra revenue stream from adverts, and give an edge over the competition. Commuters also benefit from the entertainment systems because they are entertained, and can use their travel time optimally to do other things like shopping online and get crucial information through ads and announcements.