One of the reasons that marketers love YouTube is the fact that it keeps generating great results and more viewership, which translates to a jump in revenues for these individuals as their videos get watched more. According to Nielsen, nearly 15 billion videos were streamed by Americans in 2011 alone so you can well imagine the current statistics; essentially YouTube is a social media video sharing platform where you can earn hefty revenue for uploading videos and sharing it with others. But it also provides companies with a valuable tool through which they can reach out to their customers. If you happen to have just started your business and are looking for ways to market it, then you need to head over to YouTube and register today. Here’re a few tips on how to get the most out of this platform.
- Compelling content: The first thing that you need to realize is that not every video is going to end up being popular; you need to push the envelope. You need to understand what your audience is looking for and deliver on the same. Make sure that you develop compelling content that addresses this specifically and then uploads the content to YouTube. You should soon start receiving various reactions for the same. Think about your audience, find out what they want and use that as a concept and develop the video.
- Title: When you upload your video try to avoid going with a generic title; you need to ensure that your video is findable since that’s where you would get most of your visitors from. So make sure that the title is different and includes your primary keyword and try adding a semicolon or coma after the keyword. For example, let’s say that your keyword is bank fraud, you can go with a title along the lines of ‘Bank fraud: How to avoid being conned out of your millions”. The point is that the more interesting the tile, the more the public would want to view the same.
- Description: Be as specific and detailed as possible with your description within the set parameters; make sure that you include your primary keywords and secondary ones with your description so that the search engines can index the same easily. Please remember to make the description relevant or you would not end up with more eyes on your video.
- Build your credibility: You can rebrand yourself by using the YouTube channel; set up a professional video that encompasses who you are and what you stand for and then upload the same to the platform. Now, make sure that you populate your profile with relevant details and include the link to your website on your profile. And as customers take more interest in your video, they will also check out your description and visit your website. This should lead to an increase in traffic as well.
These are some of the tips through which you can use the YouTube channel to help you market yourself better.