A VideoInk shout-out to the interesting stories of the day:
Vimeo has launched a homepage for its Video On Demand platform, which allows creators to sell their work directly (and receive 90% of revenue after transaction costs). The platform was unveiled last month. The new homepage is designed to make Vimeo creators’ contest easier to discover, according to Blake Whitman, Vimeo’s vice president of creative development. “Looking for something to watch tonight? Boom. Check out ‘Vimeo Selects’ for titles we find interesting, or browse the entire On Demand catalog by genre,” he said in a blog post. The homepage also features a “My On Demand” section to allow users to keep track of their purchases. In the same post, Whitman said since the Video On Demand platform was launched, Vimeo has seen “hundreds of VOD works” uploaded and “thousands of purchases made.” With a homepage dedicated to helping Vimeo users discover new films and projects on the premium video site, that activity should increase. We’ve seen that the path to online video success has to go through video discovery. With so much content available at our fingertips, people need help in finding what they might want to watch. Vimeo, with the launch of this page, recognizes that.
Paidcontent.org has a fascinating piece on Blip’s evolution from a YouTube-like video platform to a programmer of serialized content. The best part: Blip knows the path to online video success, at least right now, is not restricting itself to its own video site. The company already has a pretty impressive distribution network for its video content. But now Blip plans to take that next step and build interest-based sites, each with their own separate branding and original, curated content. “I believe in building verticals around interests,” Blip CEO Kelly Day told Janko Roettgers of Paidcontent. Not to continue beating this drum (actually, let us), the successful YouTube multi-channel networks are already doing this as they look for additional revenue streams. Now Blip wants to be its own type of multi-channel network, according to Paidcontent. And frankly, we believe it’s going to resonate with brands and advertisers. It’s easier to sponsor or co-produce content on a video destination completely devoted to say, comedy, than trying to buy against individual comedy shows or channels on a large video site. We’re excited to hear more about this at Blip’s Newfront next week.
YouTube will be the title sponsor of VidCon for the next two years, reports Todd Spangler at Variety. If the past year has made anything abundantly clear, it’s that regardless of how much money you put into funding original programming on the web, you probably want to work with people who know how to make fans and keep them entertained. Or Kevin Spacey, we guess. It’s nice to see YouTube show some love to its community.