Announced late last night by the New York Times, online video news program Huffington Post Live has locked a partial cable deal with Mark Cuban’s AXS TV, formerly HDNet.
According to Brian Stelter:
“The company announced Sunday night that Mr. Cuban’s cable channel AXS TV, previously known as HDNet, would soon carry HuffPost Live’s programming for six hours a day. AXS and The Huffington Post will try to replicate some of the interactivity of the Internet channel by showing online comments on the right side of the television screen, and later by releasing an app that will encourage AXS viewers to comment on what they are watching.”
While Huffpo Live does not break news, it has built a devout audience around reporting sentiment and opinion around the latest breaking headlines worldwide. This deal certainly gives Huffpo a leg up on the competition in the news sector as publishers like Vice look to extend their brands into the global news game.
We are hearing that the deal was not a financial exchange but a strategic trade of content for extended reach across AXS TV’s network, said to reach over 41 million households domestically.
AOL is said to discuss the deal in more depth at its Newfronts presentation on Tuesday, April 30th. You can bet we’ll be there to report updates on Huffington Post Live’s content strategy for AXS TV and other strategic partners.