TV networks, publishers, you name it. Almost every media entity is rapidly expanding digital strategies. Following the Newfronts in early May, it became apparent that one key category for Yahoo!’s original content play would be news. And while the Yahoo! Finance deal with CNBC is anything but news, Yahoo! Finance announced yet another original series with the political news portal — “Talking Numbers.”
Hosted by CNBC’s Brian Sullivan, “Talking Numbers” is a fully integrated media experience that takes a 360° approach to trading, highlighting the best investment opportunities by analyzing stocks from both a technical and fundamental point of view.
The show premiered yesterday on CNBC and is co-produced with Yahoo! Finance.
Talking Numbers adds to CNBC’s slate of programming which already includes Big Data Download and Off the Cuff in partnership with Yahoo! Finance. And while CNBC did announce a new “digital studio” earlier this Spring, Talking Numbers seems to have preceded that development as it was not listed amongst CNBC Digital Studios first projects.
Stay tuned for VideoInk’s review of “Talking Numbers!”