A little over three-and-a-half years ago, 5-Second Films posted “Dude Bro Party Massacre 3” on their YouTube channel. Now the filmmakers, which are represented by Fullscreen, want to turn that clip into a full-length feature. In order to make that possible, the filmmakers have set up a Kickstarter to raise $200,000. They’ve already raised close to $90,000 and have 17 days left to reach their goal.
To raise awareness for their fundraising effort, 5-Second Films also plans to host a live “Stream-A-Thon” from YouTube Space LA on Thursday, June 20. Airing from 4–8 PST, the live stream will feature celebrity guests, live bands, and stand-up comedians. Those interested in attending the event can do so by donating $60 to the Kickstarter campaign.
“Dude Bro Party Massacre 3,” the feature, will follow a man as he enters the Delta Bi Theta fraternity in order to solve the mystery of his identical twin brother’s murder. The film would retain the original’s VHS-quality look and feel. In fact, it will be presented as a “VHS recording that a Midwestern teenager made from a late-night broadcast in the late 80s.” Which means, the film will be spliced with “host segments, TV commercial parodies, fake news alerts, and more.”
The use of crowdfunding is a trend that seems to be growing within web video circles. In the past couple of months we’ve seen the launches of My Damn Channel’s Kickstarter campaign for “Love Me Cat,” Chill’s episodic programming model with “Vigilante Diaries,” and the successful completion of Rocket Jump’s Kickstarter to fund the second season of “Video Game High School.”
Then there was today’s announcement that some Big Frame talent will use crowdfunding in a more socially conscious way, by raising money for some of their favorite charities.
And this is without even mentioning the many lower-profile crowdfunding campaigns out there, all trying to rally fan support to finish a web video series or project.
In no way is Kickstarter or crowdfunding a new business model for the creative community (just ask Rob Thomas or Zach Braff). But crowdfunding does require a strong relationship between the creator and the audience, which, if you’ve been paying any attention over the past couple of years, the web video industry has in abundance.