Shira Lazars ‘What’s Trening’ Gains Investment from Bedrocket Media Ventures
Bedrocket Media Ventures has made an investment in Damon Berger and Shira Lazar’s “What’s Trending,” a live daily talk show that airs on YouTube at 3 PM ET / 12 PM PT. The investment will be used to scale production and expand the show’s distribution and partnerships, like the ones already in place with Samsung, YouTube, and Ford. For the latter, “What’s Trending” has already committed to hosting videos for the second installment of their social-media-driven Ford Fiesta Movement, and Shira will appear at tent-pole appearances.
Deals & Signings
Fullscreen Closes Series A Round From Chernin Group, Comcast, and WPP
Fullscreen has closed a Series A funding round led by The Chernin Group, with additional contributions from Comcast Ventures and WPP Digital. While the announcement didn’t disclose the amount that was raised in the Series A round, a report from AllThingsD in April pegged it at $30 million. When reached for comment, a Fullscreen spokesperson declined to confirm the exact amount.
Streaming Video News
Fandango Adds to Video Lineup
Continuing to broaden its content offerings, Fandango over the weekend launched a new series called “Summer of Action,” previewing new blockbuster releases during the peak movie going season. Hosting the five-episode program that runs until September is the “beauty and brawn” pairing of TV host Tiffany Smith and ex-mixed martial arts star and actor Chuck Liddell.
No Binge Viewing on Amazon? Inside Details on ‘Alpha House,’ New Political Comedy for Fall
A new political comedy starring John Goodman as a Republican senator living in a “man cave” near Capital Hill will not be offered to Amazon viewers all at once as a 10-episode, online binge experience, according to its executive producer.
Having Problems With Your Netflix? You Can Blame Verizon
If you are trying to get Netflix and use Verizon’s broadband, then there is a good chance that your video performance is less than optimal. Some Verizon customers might even go as far as calling it a crappy Netflix experience. The reason: a behind-the-scenes power play between Verizon and Cogent Communications , one of the largest bandwidth providers. The head-butting between these two companies is over an arcane concept known as peering.
Netflix Highlights Family Content
Netflix on Tuesday said that its online streaming service has launched Netflix Families as a destination for people with children. It provides curated lists of family programming — both films and TV shows. The push to highlight entertainment options for parents and kids for the summer comes as the streaming giant continues to target families.
CNN Money http://bit.ly/16EkNvI
Turns Out Maker is Building a Platform, But Not Killing YouTube
Maker is definitely building a Web platform of some sort for its growing roster of YouTube talent — possibly a site built around a specific content vertical. But a YouTube killer? Not likely. In fact, Maker has expressed to YouTube officials that it does not plan to pull content off the site and continues to see YouTube as a score part of its business, per sources. It stands to reason that Maker remains committed to YouTube.
YouTube Study Reveals Watching Habits Mimic Small-Scale TV Use
In a study of the top 241 most-subscribed YouTube channels, Columbia College Chicago found some surprising statistics. Only 68% of YouTube content is created independently, while the remaining 32% includes brand and television program extensions.
The Haps With Apps
This Video Shows Why Vine is Going to be a Huge Deal
We’ve already seen the power of Vine to make us laugh and gape, but now we’ve seen the power of Vine to relay news with vivid force, immediacy, and virality. Get used to it. Vine will be a mainstay of how we consume news in the Twitter Age.
With Subblime, YouTubers Have Access to a New Revenue Stream
Subblime, a new social platform that gives YouTube creators the ability to earn additional revenue by making product recommendations, is making its public debut today. Subblime will share revenue from sales, sponsorships, and product-driven marketing campaigns on its platform, though the company did not reveal what sort of cut YouTube creators and brands would receive.
TV vs. Digital
Time Warner Cable: No, We Don’t Throttle YouTube — It’s All About Peering
It’s official: Time Warner Cable doesn’t slow down your YouTube videos. The cable provider published a blog post late last week (hat tip to DSLReports), telling its customers that stuttering YouTube videos are “normal for broadband users at any internet service provider, at least some of the time.” The post went on to explain that the occasional buffering is just a result of “the way the internet works.”
Longing to Stay Wanted, MTV Turns Its Attention to Younger Viewers
The channel is in the process of shedding its skin again, this time to appeal to viewers age 14 to 17 who have different preferences than the 18- to 25-year-olds who make up the older portion of the millennial generation (a cohort born roughly between 1981 and 2000 and also known as Generation Y or the Facebook Generation).
Latest Comscore Report Shows Americans Watched Nearly 41 Billion Videos in May
More than 180 million American online video viewers watched nearly 41 billion videos in May, according to the latest ComScore Online Video Rankings. The latest report reflects the steady growth in online video viewership and online video advertising. According to the report, currently 84.8 percent of the American internet audience watches online video in some form. Google sites, driven largely by YouTube, dominated the online video rankings in May with more than 154.3 million unique viewers, followed by Facebook at 60.4 million and AOL at 53.8 million viewers. These viewers watched videos that were on average 5.6 minutes long, unchanged from April’s report.