By Sahil Patel
Break Media, a distributor of male-oriented programming, is partnering with New Regency Productions to launch a new online film program for aspiring filmmakers.
Called “Prototype,” the program will give one of eight finalists the chance to win a feature film development deal with New Regency, the studio behind movies like “Fight Club” and “The Internship.”
Here’s how the program is going to work: To enter, filmmakers need to submit a short film script, a treatment for a full-length feature film, and a directing sample. Executives from Break Media and New Regency will then pare submissions down to eight finalists, each of whom will receive $20,000 to produce a 5–10 minute “action, sci-fi, or effects-driven” short film. Along the way, “creative executives” from Break and New Regency will offer guidance. The eight shorts will be released in the fall across Break Media’s web, mobile, YouTube, and OTT platforms. Then early next year, one of the eight finalists will win the grand prize and get a chance to turn their feature film treatment into a movie.
We’re beginning to see the use of digital platforms to incubate projects for the bigger, traditional media screens. It’s an element of the WIGS/Fox deal, and the Machinima/RSA deal. Viacom has also stepped forward with a couple of initiatives at Nickelodeon and MTV, partly designed to develop future TV franchises. This program is another example of that.
“Digital platforms have proven to be a hub for exciting new intellectual property and talent,” said David Manpearl, senior VP of production at New Regency. Which is why the company chose to partner with Break Media on Prototype.
“The next generation of filmmaking talent is creating content on digital platforms and deserves the opportunity to break through to larger audiences,” said Greg Siegel, senior VP of entertainment development at Break Media. “We’re in a position to provide aspiring filmmakers the financing, distribution, and access to the entertainment industry that they wouldn’t otherwise have.”
Prototype is open for submissions, with a deadline set for August 31, 2013. Check out the preview video below: