Fullscreen Launches New “Mission Control” For Creators And Brands
Fullscreen has launched the Fullscreen Creator Platform, a new “mission control” for the network’s roster of creators and brand and media clients to build audiences and monetize content on YouTube. “This is the culmination of two and a half years of experience in building tools for content creators,” says George Strompolos, founder and CEO of Fullscreen. “Content creation is no longer restricted to select Hollywood studios; it’s happening all around us. Video creators are sort of their own media companies. With the Creator Platform, we are providing a mission control for them to be able to better run their media company.”
LA Times http://lat.ms/13JdjsM
Opinions & Analysis
Reviewed! Machinima’s ‘Tainted Love’; GQ’s ’10 Essentials’; Lexus’ ‘Beyond Memories’
I don’t want to go all Marshall McLuhan boring TV historian on you, but it’s safe to say the best shows fit the medium. The web, internet-TV medium is still feeling its way toward mass appeal by experimenting with commercial programming suited for today’s multi-screen, ADD consumer who wants to be entertained or informed in a few blinks of the eye.
Deals & Signings
Hulu’s Final Bidders: DirecTV, AT&T + Chernin, Time Warner Cable
One down, two and a half to go. The ongoing Hulu sale saga, which has stretched on for a couple years, looks like it is finally winding down: The Web video site’s owners are now considering offers from two suitors who want to buy the company outright, and one that wants to buy a minority stake.
All Things D http://dthin.gs/18N7KLV
The Wrap http://bit.ly/15csxTJ
Sun Valley Kicks Off With Hulu, IMG, And Hot Startups On The Table
Boutique investment bank Allen & Co. kicked off its annual media and tech conference Tuesday afternoon, with about 300 media moguls, tech titans, start-up CEOs, and high-profile VCs and investors gathering in Sun Valley, Idaho.
Streaming Video News
It’s Official: The Guild Is “100 Percent” Done, Says Felicia Day
Easily one of the web series world’s most iconic shows,The Guild ended earlier this year. Creator Felicia Day looks back on the experience, and the book chronicling it.
Netflix CEO Raises Hackles With Earnings Videocast Plans
Netflix Inc. (NFLX) Chief Executive Officer Reed Hastings, who drew regulatory scrutiny with a Facebook post on usage gains, is raising hackles again with plans for a moderated videocast instead of a quarterly earnings call.
Add Base79 and CAA to List of YouTube/Hollywood Marriages
Multi-channel networks on YouTube are still trying to figure out how to make money on and/or off the world’s biggest video site. But that’s not stopping big media players from investing in these companies. The latest YouTube-based media company to receive a cash infusion is Base79, a European MCN that claims to generate more than 650 million views a month across over 800 channels, including five original channels as part of YouTube’s programming initiative in Europe.
Hello Gorgeous: The Money in Beauty on YouTube
Beauty is one of the most intriguing content categories on YouTube, because it’s changing the way billion-dollar brands are selling everything from acne and anti-aging creams, to nail polish, mascara, and even deodorant.
Intoxicating ‘Drunk History’ Web Series Makes TV Debut
It has been nearly half a dozen years since Internet revelers were first graced with the hilarity of Derek Waters and Jeremy Konner’s Drunk History. But Drunk History is ditching its old web-only format and is getting fitted for big-boy pants: a weekly, half-hour stint on Comedy Central in which more historical re-enactments and more A-list level talent will be presented by more rubber-ducky storytellers. Comedy Central will unspool the first of eight new episodes on TV at 10 p.m. ET on July 9.
Big Brands Find Way Onto TV, Movie Sharing Sites
What do the advertisers Lysol, Resolve and NuvaRing, along with the Web shows Parenthood Today and Girl Talk have in common? Well, they’re probably targeted at women. And they’ve all been spending some time on sites where people go to watch current theatrical movies and TV shows they probably haven’t paid for. Over the past few days, users who logged onto Vodly.to, perhaps looking for a place to stream Despicable Me 2 or the latest episode of True Blood might have also noticed autoplay video for Parenthood Today, a Web show produced by Kineto Media. Running prior to the show ad various moments were ad spots for two Reckitt Benckiser brands Lysol and Resolve.
Conde Nast Introduces Video Channel For ‘Vanity Fair’
Today Condé Nast Entertainment (CNE) launched the Vanity Fair video channel, the fifth in CNE’s digital video network. At launch, programming for the channel will include four original series inspired by Vanity Fair.
Hearst TV Sues Aereo in Boston Over Copyright Infringement
Hearst TV, owner of WCVB-TV, the ABC affiliate in Boston, opened up a front in the broadcast legal battle against Aereo TV. Like the suits filed by broadcast TV owners in New York, Hearst claims Aereo is infringing on its copyright by retransmitting its signal without permission. Aereo has been operating in New York since last year, but it recently launched in Boston in May and is rolling out to other markets. The company gets around the copyright claims, arguing that it is renting (for about $8 a month) a small personal antenna to subscribers in order to stream local stations over the Internet.