By Sahil Patel
Online video news service Newsy has struck a deal with Newser.com to offer its video content on the curated news site. Newsy videos will be populated within a custom video section accessible via the Newser.com home page. Some “standout” videos will also appear on Newser’s homepage grid. Per the deal, Newsy is providing Newser with the video player, with ad support coming via Ooyala and Specific Media.
The two organizations say this partnership is a natural fit, calling their content strategies similar in approach, just different in format (Newsy focuses on videos; Newser focuses on text/articles). Newsy and Newser both say they like to collect what they consider to be the most timely, interesting, and relevant stories of the day and packages them into short, “easy-to-digest” videos and articles.
“Newsy is the perfect solution to our video challenge,” said Newser president Kate Seamons in the announcement. “We’ve long wanted to bring exceptional video content to our readers, but struggled to find a partner who understood our very specific approach to delivering the news.”
Financial terms of the deal were not disclosed.
Newsy has been building an expansive distribution platform for its video content. The company has deals in place to produce news videos for publishers like AOL/The Huffington Post, National Journal, Mashable, and MSN News. It also has syndication deals with platforms like AOL On, DBG, Blinkx, and Grab Networks; sends content to news apps like Pulse, Frequency, and Vodio; and even operates a TV-like “newscast” for Net2TV’s Portico service for connected TVs. Overall, Newsy says it produces more than 2,000 “multi-source” videos per month for its partners, as well as its own website and apps, generating more than a billion views per year.