Live video platform Livestream begins its expansion to Europe and the Middle East today with the launch of a UK satellite office and a seven-year partnership with global sports, fashion, and media company IMG Media Worldwide.
The IMG partnership will enable Livestream to broadcast live events around the world. This includes content from and coverage of major sporting events like Wimbledon and The Open Championship, as well as leagues like the National Rugby League.
According to Compete.com, Livestream is currently the largest live video platform in the United States. The company now wants to increase its presence internationally. To begin doing so, it has unveiled a new sales and operations division for Europe, the Middle East, and Africa.
The division will be based in London and led by LiveStream co-founder Mark Kornfilt. Already, Livestream counts Sony Music UK, MTV Italy, and H&M as customers at the UK location. The satellite office will join Livestream’s HQ in New York as well as its additional offices in Los Angeles, India, and Ukraine.
According to Kornfilt, expansion across Europe, the Middle East, and Africa will increase Livestream’s already global audience of over 30 million unique monthly visitors. It also signals Livestream’s desire to stream more sports content, which, as anyone would tell you, is more conducive to live-viewing than most other types of content.