By Sahil Patel
What happens when you put a former Omnicom executive, a former ICM agent and Oscar-nominated producer, and a “new-media entrepreneur” together in one room? Well a new ad agency focused on creating viral content for brands, naturally.
Tim Staples (Omnicom), Nick Reed (ICM, the Oscar-nominated short “Lady in Number 6”), and Cameron Manwaring have launched Contagious, a new full-service agency exclusively focused on the YouTube generation.
Why YouTube? Because that’s where the coveted 16- to 34-year-old demographic is watching content, says Contagious. The goal for the agency is to help brand clients organically seed original made-for-YouTube content across the world’s biggest video site, and help it gain some measure of virality.
Together, the Contagious trio have already produced and marketed more than 70 videos with over 1 million views each. Twenty videos have earned placement on YouTube’s homepage, generating more than 500 million “organic views” to date.
Successful campaigns include the “Kobe vs. Messi: The Selfie Shootout” video for Turkish Airlines, as well as the “Girls Don’t Poop” video for Poo Pourri, which was rated by YouTube as one of the top five ads in 2013.
Other Contagious clients include Flyboard and Nvidia. The company also has some YouTubers as clients, helping them find new audiences on the site. These include Devin Graham (DevinSuperTramp: 1.8 million subs), Kurt Hugo Schneider (3.9+ million subs), and Stuart Edge (1.69 million subs).