By Sahil Patel
FremantleMedia and BroadbandTV are keeping it in the family.
Vancouver-based BroadbandTV has been recruited by FremantleMedia to oversee the tracking and management of fan-uploaded content of more than 200 FremantleMedia TV shows including “American Idol,” “The Price Is Right,” the “Got Talent” franchise, “Baywatch,” and “The X Factor.” This process will be handled by BroadbandTV’s in-house content management team, which uses the company’s proprietary VISO NOVI technology.
“Smart media companies are embracing the online video revolution by deeply understanding their fans and positively engaging with them,” said Shahrzad Rafati, founder and CEO of BroadbandTV in a statement. “We’re looking forward to combining our deep digital expertise with FremantleMedia’s fantastic content to open new revenue streams and, most importantly, allow their fans to get even closer to the brand online.”
FremantleMedia joins a roster of media companies using BroadbandTV’s content-tracking capabilities that includes the NBA and A+E.
BroadbandTV also operates an MCN, which it says encompasses more than 16,000 creators and 1.6 billion monthly views on YouTube.
Last year, BroadbandTV received a $36 million investment from European broadcasting company RTL Group, which owns FremantleMedia.
RTL Group is an investor in another MCN, the beauty/fashion-focused StyleHaul, which inked a multi-year development deal with FremantleMedia last December.