Just in time for this year’s VidCon, Defy Media has unveiled its “Creators Program” — a new initiative at the digital media company to work with and build successful media brands with top online talent.
With the Creators Program, Defy Media, which represents the likes of Smosh, Clevver, and Break, says it will pair its ability to build digital media brands with top creators to develop various co-production opportunities and help expand their reach across digital platforms.
Those who partner with Defy Media will have access to the company’s full arsenal resources, including the ability to build and publish mobile apps, as well as earn additional revenue via retail and digital merchandising, sponsorships, and syndication.
Partners will also be able to work with Defy’s creative lab to develop new content programs and collaborations with the company’s existing portfolio of creators and brands.
Several creators have already signed up to the Creators Program, including Greg Benson of Mediocre Films, Kingsley, Marié Digby, and Matthew Patrick of Game Theorists. Here’s some more information on the program’s first partners:
Greg Benson (actor, writer, director/Mediocre Films): Greg contributed to Break.com’s recent “Prank it FWD” program, producing a heartwarming black-tie event at a homeless shelter that helped drive the program past 25 million views and a significant donation to a charitable partner. Greg continues as an ambassador of the program which returns this holiday season.
Kingsley: Nearing three million YouTube subscribers and over 300 million views, Kingsley is the leading voice of poignant and comedic commentary on pop culture, entertainment, memes, and celebrity lifestyle. Kingsley’s next big project is a ClevverTV show that takes it all to the next level.
Marié Digby (singer, songwriter, musician): This multi-talented musical powerhouse will release Chimera later this summer, an EP of original songs and accompanying music videos co-produced and distributed through DEFY Media.
Matthew Patrick (Game Theorists): Fusing video games and science, Matthew Patrick’s Game Theorists (2.2M subs) is one of YouTube’s most unique gaming channels and one of the platform’s top 100 fastest-growing. Matthew will leverage DEFY’s content syndication relationships and expansive gaming portfolio that includes The Escapist, Gamefront, and Game Trailers.
“I’ve been working with DEFY Media for almost two years and the opportunity to create something new and different for my viewers is incredible,” said Kingsley. “I really love creating funny, insightful, and honest content and commentary on my channel, however, hosting a pop-culture and entertainment show has been a goal of mine and I’m excited to see this come to fruition with DEFY and ClevverTV”.
Overall, Defy Media’s top ranked online brands attract a total of 155 million unique viewers per month. Defy also recently partnered up with Viacom, making it the owner of several gaming properties, Game Trailers, Addicting Games, and Shockwave. With over 40 million subscribers, the media company offers mobile watching and gaming apps that have gotten 10 million downloads.