By Sahil Patel
Fresh off a $50 million investment from Andreessen Horowitz, and news that the company plans to significantly expand into “high-quality content,” BuzzFeed is now providing more information on its newly rebranded video arm, BuzzFeed Motion Pictures.
Primarily, BuzzFeed Motion Pictures, which will still be led by president Ze Frank, will be responsible for all content with “moving images,” from animated GIFs and short-form videos to serialized programming and feature films. As part of the restructuring, BuzzFeed Video will continue to exist, focusing on short-form content. Meanwhile BuzzFeed Live Development will oversee mid-form serialized content, with a focus on character and genres, and the new “Future of Fiction” group will explore the future of long-form, TV, and transmedia content.
To help the expansion, Hollywood producer Michael Shamberg (“Pulp Fiction”) and comedian Jordan Peele (“Key & Peele”) will be joining the division as advisers.
Video is a major element of the company’s future growth plans. “The future of content companies is crystal clear: mobile, video, social, and tech. Expanding BuzzFeed’s business across each of these areas is the key to the future,” said Kenneth Lerer, BuzzFeed co-founder and executive chairman, in a statement.
Other changes include splitting the editorial department into three sections: BuzzFeed News, Buzz, and Life divisions.
Furthermore, the company’s branded content business will now be centralized under BuzzFeed Creative, while BuzzFeed International will be focused on expanding into markets such as Germany, Mexico, India, and Japan.
“Over the last decade, traditional media has been upended by technology, a disruption of the print, video, news, entertainment, and advertising industries that is now accelerating at lightning speed. We created BuzzFeed because people still want to be informed, entertained, and inspired but the way they consume media has dramatically shifted. Today we think the time is perfect to grow our company, build our brand, and greatly increase the content we are producing so we can be the number one digital media brand,” said BuzzFeed founder and CEO Jonah Peretti.