By Sahil Patel
Called “The Chat,” the series will feature “ask-me-anything” style interviews with some of the biggest names in business, starting with GE chairman and CEO Jeff Immelt. Questions will be pulled from Fortune readers on Facebook as well as from the live studio audience.
Immelt’s interview, which will run for an hour, will be conducted by Fortune senior editor-at-large Pattie Sellers. It will be hosted by Facebook at its headquarters in Menlo Park, California, with the studio audience consisting of Facebook employees. Future episodes/interviews will be conducted by either Sellers or Fortune’s assistant managing editor Adam Lashinsky.
“The Chat” reflects Time Inc.’s increasing focus on producing video for social platforms such as Facebook, Fortune said. “One of the primary goals in our video strategy is to actively lead conversations and engage audiences,” said Time Inc.’s SVP of video JR McCabe in a statement. “Extending Fortune’s ‘The Chat’ to Facebook is a perfect example of how the plan comes to life in a fun and vibrant way.”
With Facebook’s ability to get people to watch video clips via their personalized news feeds, Time Inc. is also betting that it can get “The Chat” episodes/interviews in front of a large number people who would be interested in watching them.
Immelt’s interview will be available on Facebook and Fortune.com on June 2. The full interview will be available on Fortune.com, while select clips will be made available on Facebook.
In the coming months, Fortune will host a variety of executives featured in the publisher’s editorial franchises, from the Fortune 500 to 40 Under 40.