By Sahil Patel
Available on the CDS-operated I Love Makeup YouTube channel, which has more than 433,000 subscribers, “How to Makeup” will feature Ballinger and her alter-ego offering various makeup tips and tricks. The six-episode series will air every Friday on I Love Makeup, which was launched by CDS and beauty brand Bobbi Brown Cosmetics in the fall of 2013.
Known for her parody music videos and comedy sketches, Ballinger reaches more than 6.7 million subscribers across her channels on YouTube. Her flagship channel, PsychoSoprano, has more than 2.5 million subscribers, while her channel for Miranda Sings has more than 4.2 million.