By Evan DeSimone
Emerging multi-channel network Much Digital Studios announced today the addition of 9 new YouTube creators to its growing roster of Canada-based talent.
The new signings include vloggers Bianca Harris, Camille Co., Michael Rizzi, Naomi Elle, Patrick Tomasso and Tasha Leelyn, gamers Devon Crawford, and Rerez, and pop culture commentator Ajay Fry. They join existing Much Digital creators Jus Reign, Melissa Merk, 4Yall Entertainment, Sickick, Mila Victoria, Allegra Louise and Tyler Shaw.
Launched in 2015, Much Digital is a division of Much, the pop culture and music-driven television network owned by Canadian telecommunications giant Bell Canada, responsible for popular programs such as the annual Much Music Video Awards. Since launching in May, Much Digital has grown its network to include 22 partners with a combined following 2.1 million subscribers generating over 10 million views.
Much creator partners receive collaboration and promotional opportunities through all of Much’s digital and traditional platforms including opportunities on television, podcasts, and pop culture destinations Much.com and MuchMusic.com.
The latest round of partners will allow Much Digital to diversify its content offerings across new verticals like lifestyle, fashion, gaming and travel.