Multi-platform production company Fullscreen announced today that it has acquired the StageBloc, a direct-to-fan technology platform for musicians and creators to run their digital businesses and engage with their fans.
Founded in 2007, StageBloc has 18 employees based in Chicago.
Fullscreen will continue to service the 10K-plus accounts already on the StageBloc platform, now renamed Fullscreen Direct, which include Metallica, Kenny Chesney, Keith Urban, Eric Church, R5 and Kid Rock.
Fullscreen Direct aims to give users an end-to-end solution for the entire scope of their digital business, from sharing content in one hub and engaging with fans and hosting conversations and experiences, to selling digital and physical merchandise with e-mail, app and web marketing tools. Creators can sign up to receive more information at FullscreenDirect.com.
The services offered by Fullscreen Direct resemble those of Victorious, a company launched in April 2015 by TripUp founder Sam Rogoway and former YouTube exec Bing Chen that creates custom apps for digital influencers and media companies, including The Young Turks, Jukin Media’s viral clip aggregator Fail Army, YouTube stars Lilly Singh and Joey Graceffa, gaming-focused multi-channel network Machinima and extreme sports video community Xtreme Video.
StageBloc/Fullscreen Direct will be integrated with Fullscreen’s Creator Platform, which the company launched in 2011 as a “mission control” for creators to access tools and expertise to help them grow their channels.
Founded in 2011 as a YouTube multi-channel network, Fullscreen has expanded across platforms (Facebook, Vine, Instagram, Go90, Watchable, etc.) and branched out into films with the documentary “#O2LForever” and the drama “The Outfield” (above), starring Nash Grier and Cameron Dallas. It is currently gearing up to launch its own SVOD platform, which will feature original programming including a reboot of Sid & Marty Krofft’s campy ’70s series “Electra Woman and Dyna Girl,” starring Grace Helbig and Hannah Hart, produced by Legendary Digital Entertainment.
Earlier this week, VideoInk broke the news that Katy Chen, Fullscreen’s VP of unscripted development, had departed the company.