YouTube, Instagram and Twitter are blocked in China, and Netflix has been thwarted in its efforts to launch in country. But gaming-centric multi-platform production company Machinima is coming to the Middle Kingdom via a licensing agreement with Beijing-based new media company Sohu, announced today.
The deal will bring Machinima content — including original programming such as “Street Fighter: Resurrection,” the esports reality show “Training Camp,” “The Bacca Chronicles” and the upcoming “Transformers: The Combiner Wars” (a Go90 exclusive in the U.S.) — to Sohu’s Online Video PGC (Professionally-generated Content) Platform.
The content will available via Machinima-branded AVOD portals on tv.Sohu.com and Sohu apps.
“China is the largest market in the world for esports and gaming, and crucial for Machinima,” said Machinima CEO Chad Gutstein in a statement. “This deal with Sohu brings our content to 900 million users a month.”
Launched in 2014, Sohu’s profession generated content (PGC) platform merged with 56 online video platform in January 2016. It has grown to become China’s second largest PGC platform, with more than 3000 producers, 700,000 videos and 100 million daily views.
The Sohu partnership is the second international expansion for Machinima in as many months. In June, the company announced it was teaming with AMC Networks International Iberia to launch an SVOD channel in Spain and Portugal dedicated to gaming, esports and fandom, available across pay TV platforms, smart TVs and on iOS/Android apps. It will debut in the fall.