Metro-Goldwyn-Mayer (MGM) hasn’t exactly been a company to watch in the streaming video world, but today the movie studio — which in the ’30s and ’40s boasted that it had “more stars than there are in heaven” — made a move to change that with the hiring of Univision exec Kevin Conroy in the newly-created role of president of digital and new platforms.
A 20-year veteran of the digital space, Conroy most recently served as Univision’s chief strategy and data officer, leading efforts to identify priority growth initiatives and developed Univision’s big data strategy. Prior to that, he spent eight years at AOL, where he served as EVP for AOL’s products and marketing group and chief operating officer for AOL Broadband and held SVP and GM posts for AOL Entertainment and AOL Music. Earlier in his career, he was chief marketing officer and president of new technology for BMG Entertainment and VP of marketing for CBS/FOX Video.
At MGM, Conroy will oversee all initiatives for new and emerging platforms and lead the charge to broaden the studio’s short-form digital content efforts, drawing on MGM’s catalog, as well as creating new original content. He will also be tasked with developing and expanding partnerships with major content brands for virtual and augmented reality experiences.
Conroy will report to Mark Burnett, MGM’s president of television and digital group, who made his name as the producer of such shows as “Survivor,” “The Apprentice” and “Shark Tank.”
In recent years, Burnett has been increasingly active in faith-based programming, producing the mini-series “The Bible,” “A.D. The Bible Continues” and MGM’s upcoming big screen remake of “Ben Hur.” Conroy will be a strategic member of the studio’s team working on its faith-based and OTT efforts.
“I’ve known Kevin for more than a decade and we have created some great innovative content together. I am thrilled that he is joining our team at MGM.” said Burnett in a statement. “Kevin is the perfect seasoned executive who will use his innovative instincts, knowledge and experience, to optimize our MGM content and propel our digital brand.”