Felix Kjellberg (PewDiePie) reigns as the top-earning YouTube star, with an estimated $12 million annual income in 2015, according to Forbes. But, when it comes to views, Toy Freaks is #1 in video views — for the month of August, anyway.
The Toy Freaks channel — which features a father and his two daughters, Victoria and Annabelle, acting out skits, pulling pranks and playing with toys — racked up 661 million YouTube views last month, according to the latest rankings released by online video analytics firm Tubular Labs. It’s a big leap forward for the channel, which ranked #8 in July.
T-Series, India’s largest music label and movie studio, held at #2 with 624 million views. It was followed by Netd müzik, a property of Turkey’s Dogan TV Holding, which scored 573 million views. Ryan’s ToyReview and WWE took the #4 and #5 spots, respectively.
Of course, YouTube views are no longer the only metric of online video success, which is why Tubular Labs also releases cross-platforms rankings, which factor in Facebook, Instagram and Vine views, as well as those on YouTube. In those rankings, U.K. entertainment content publishers UNILAD and The LADbible held at the #1 and #2 spots, with 2.9 billion views and 2.6 billion views, respectively, followed by Tasty at #3 with 1.9 billion views. Viral Thread, an entertainment channel owned by Jungle Creations, made its first appearance on the cross-platforms rankings in August at #4 with 1.2 billion views, followed by Daily Mail, which climbed four spots to the #5 spot with 1.1 billion views.
The top 100 video brands and creators generated a collective 47.3 billion total cross-platform views in August. Their videos had an average of 4.8 Million views per view and an average ER (engagement rating) of 1.1x, with 1x representing average engagement.
Not surprisingly, the NFL came in at #1 in the National Football League Creator Rankings, with 240 million views, followed by the Miami Dolphins at #2 with 15 million views and the Green Bay Packers at #3 with 15 million views. “America’s Team” Dallas Cowboys (the world’s most valuable sports franchise, according to Forbes) and the New York Giants rounded out the top 5 with 14 million and 12 million views, respectively.