Akamai Technologies, Inc., a leader in content delivery network (CDN) services, has announced availability of Akamai Media Acceleration, which is designed to improve viewing experiences for over-the-top (OTT) video consumers and accelerate video game and other software downloads.
OTT operators can now use the technology to take advantage of more efficient communication between consumer devices and the Akamai network to deliver video that is made for the device capabilities, network type and conditions of specific end users. Media Acceleration can help OTT operators provide a consistently high and predictable quality of experience similar to traditional broadcast.
Vimeo, one of the world’s leading online video-sharing platforms and entertainment destinations, was one of the first to realize the immediate improvements in its viewer experiences after implementing Akamai Media Acceleration.
“Shortly after shifting traffic to Media Acceleration, Vimeo observed higher quality video experiences for our viewers; most notably a marked increase in playbacks at HD quality,” explained Naren Venkataraman, Vice President, Engineering, Vimeo. “With video creators comprising such a large portion of our customer base, delivering high-quality video and the experience to match is of utmost importance to maintaining the Vimeo brand.”
Akamai will leverage emerging standards, including Quick UDP Internet Connections (QUIC), to help drive customer adoption of Media Acceleration. The capabilities are said to improve the speed, quality and consistency by which content is delivered over the open Internet.
“Traditional television distribution has fundamental commercial and operational characteristics that are very different from Internet video distribution today,” said Scott Brown, Vice President, Product Management, Media, Akamai. “Akamai has developed Media Acceleration to function as a vehicle through which we can introduce innovations that address the quality and scale challenges of OTT, while also facilitating sustainable economic models that can help enable the growth of video distribution over the Internet.”
Akamai plans to demonstrate its Media Acceleration capabilities during the 2017 NAB Show in Las Vegas, April 24th-27th.