Show Wrapped Production Last Month and Is Set for Premiere This Fall
Verizon has changed its position on “Shark Tank” look-alike series “MVP”. The telco originally passed on renewing the show created by Russ Axelrod and Jamie Patricof’s production entity Pitchmen, but recently decided to bring the series to go90 for a second season and an additional 18 episodes. INE Entertainment co-produced the series with Pitchmen.
Hosted by NFL MVP Rob Gronkowski, PitchMen wrapped production last month on the second season and is now set for distribution on go90 this Fall. Panelists for the forthcoming season include NHL All-Star P.K. Subban, two time light heavyweight champion Andre Ward, UFC champion Chuck Liddell and NFL All-Pro Terrell Owens. Marshall Faulk will not be returning. The reality series gives startup founders an opportunity to pitch businesses to a panel of “Most Valuable Players” for brand ambassadorship and, in rare instances, angel investment.
“We’ve enjoyed working with these superstar athletes to showcase their business acumen and also evolve MVP for the second season. These athletes not only bring their huge fan bases, but also represent some of the most recognizable endorsement deals out there, so we know viewers will be hooked on the show,” said Axelrod.
Verizon, across its various mobile and digital channels, has a particularly strong position in sports entertainment, and the national leagues like NFL and NBA in particular, given its recent acquisition of Yahoo!. The company has also found its footing with soccer, wrestling and other big niche sports as part of the “go90 Zone” vertical.
Formats like “MVP”, which include All-Star sports talent and high entertainment value, are the exact franchises that could set go90 on a path towards earning true audience value. Verizon has also renewed series in the scripted teen-drama category (go90 XO) including formats from New Form and Awesomeness TV.