Time Inc. is changing the name of its ad-supported OTT Network, ‘People/Entertainment Weekly Network,’ to PeopleTV. The new name is definitely easier on the mouth and the memory, but what does it mean for the network? Not Very Much.
Aside from having a much more phonetically pleasing name, the network won’t be making any big changes just yet. The biggest benefit of the new “look” is being able to leverage the PEOPLE name, one of the most recognizable and iconic media brands.
As far as regular business goes, Entertainment Weekly Studios will continue to contribute significantly to the networks programming and PeopleTV will continue to offer premium short- and long-form programming that encompasses celebrity, pop culture, lifestyle, and human interest stories.
Over the past year, the network has garnered more than two million downloads and plans to expand that reach with a presence throughout the upcoming Emmy’s weekend. The network will co-sponsor Entertainment Weekly’s Pre-Emmy Party and will be a presenting sponsor of the 11th Annual “Evening Before,” benefiting the Motion Picture & Television Fund.
The Emmy weekend will culminate with the “People & Entertainment Weekly Emmys Red Carpet Live,” hosted by PEOPLE Deputy Editor, JD Heyman, and host of PeopleTV’s “Entertainment Weekly: The Show,” Lola Ogunnaike, on Sunday at 6PM ET/3PM PT. PeopleTV’s coverage will also stream live on Twitter.
The network, which debuted its first original in March, will continue to greenlight new series and renew fan favorites. Thus far in 2017, PeopleTV has amassed 100 million views across all platforms.
“With the tremendous success and momentum of our first year, we’re excited to expand and evolve PeopleTV,” said Bruce Gersh, Senior Vice President, Strategy and Business Development, Time Inc. “This includes a comprehensive programming slate that rivals any OTT network, with the advantage of the authoritative storytelling that is unique to Time Inc.”
The network’s new programming (pulled From release) includes:
“Shelf Life” – Join the book club with Jill Adams, Oprah’s Book Club and Special Projects Producer, as she hosts discussions pertaining to: must-read books for the fall curated by PEOPLE and Entertainment Weekly Book Editors, the latest news in the literary world, book club nightmares and more. Authors Roz Chast, Ken Follett and Ruth Ware are also interviewed. (Premieres Fall 2017, Produced by PeopleTV)
“Family Portrait” – An series that takes an in-depth look at the diverse families across the country, debunking the ‘typical American family’ stereotypes and highlighting the genuine kindness of the human spirit. (Premieres November 2017, Produced by SoulPancake)
“Paws & Claws” – From every beak and scale to every whisker and tail, this ‘pawsome’ interactive series brings you all of the adorable, viral and buzzworthy animal stories of the week. (Premieres Winter 2017, Produced by PeopleTV)
“Entertainment Weekly: Hollywood True Crime” – Behind-the-scene scandals have infiltrated Hollywood for years and this series unearths exclusive, never-before-seen or heard stories from the showbiz world. (Premieres 2018, Produced by Entertainment Weekly Studios)
“Sizing Up the Dress” – Haute & Co. BridalTM Boutique carries wedding dresses sizes 14-32 (12-30 in everyday clothing). Follow the search as these soon-to-be brides hope to say ‘I do’ to the perfect gown. (Premieres 2018, Produced by Authentic Entertainment)