The online content wars are heating up and Snapchat is hoping “True Crime/Uncovered” from Condé Nast Entertainment can give it a leg up on the competition.
For the first time-ever Snapchat is taking a step into the true crime genre with a new series from digital entertainment company Condé Nast Entertainment (CNÉ). The six-episode series, which has been titled “True Crime/Uncovered,” explores six different mysterious and horrific crimes that the company hopes will drive more viewers to its Discover section, which was recently reported to only attract 20% of the platform’s daily active users.
Hosted by actress Samantha Miller, the five-minute episodes use digital video footage, interviews, and police evidence to explore the crimes and the human psychology behind them. The first three episodes, which launch today, March 14, and March 16, respectively, are being sponsored by NBCUniversal’s Oxygen cable network. Snapchat and CNÉ are still in the process of finding a sponsor for the final three episodes, which will be announced at a later date.
Going live today at 12pm ET, the premiere episode, “The Deadly Tinder Date,” takes a closer look at the 2014 case of Warriena Wright, whose whose Tinder date in Australia turned deadly after she fell from a balcony, which has sparked the question of whether her death was an accident or something more.
The addition of the new show is part of Snapchat’s new-focused original content effort. The company plans to double down on its content output this year, bringing the expected number of original projects to 80.
In hopes of giving its content a better stage to be discovered on, parent company Snap Inc. recently redesigned the app, separating publisher content from content made by users’ friends. The redesign, which was also intended to make the app easier to use, has received harsh criticism from the public since going live. However, Snap has boasted that in some of its first test markets, the redesign caused a 40% increase in daily users viewing content from its Discover section. Though these numbers are positive, publishers working on the platform tell VideoInk that the increase in traffic is likely due to users not fully understanding the redesign. When viewing a publishers story in the Discover section, the following story automatically populates, which in some cases leads users to stumble on content unintentionally. While this could lead to improved discoverability for publishers, those producing content for the platform say its too early to tell if the increased viewership will be a lasting product of the redesign.