In this fast-paced world where there’s a new trend arising almost every day, for anyone looking to start a business, adjusting to the waves of digitalization and digital marketing is of the utmost importance.
However, it takes a lot of time and effort to become proficient in the sphere of digital marketing. It’s a broad subject that requires constant learning and self-development.
This is why we’ve decided to give you a head start by providing you with some of the best books on digital marketing currently available for purchase!
So, without any further ado, let’s get to the bottom of it!
1. Digital Marketing for Dummies
By Ryan Deiss and Russ Hennesberry
This incredible book is extremely easy to digest and it goes over all the most important aspects of digital marketing. It’s simple but detailed enough to help you start your journey as a digital marketer!
It covers the topics of marketing plans, SEO, socials, analytic tools, and landing pages. No matter how good your startup idea is, if it lacks efficient marketing, you’re bound to fail. So, make sure you check this book out before you leap into your startup journey.
2. Content Marketing For Traffic And Sales
By Daniel Daines-Hutt
If you’re having issues with creating your content and making it effective, then this is the right book for you. In the world of digital marketing, your content is what makes or breaks your business. So, if you want to learn how to create effective and engaging content that will sell your business, we can’t recommend this book enough.
It goes into detail on how to make the most of your content, and it’s written in a way that a complete novice can understand.
3. Theory and Practice. The Ultimate Guide To Online Content Marketing
By Aleksandr Lashkov
This book prepares you for the real marketing challenges you’ll encounter when you start your company. It goes over real-life problems and it gives you an educated perspective on how to solve them efficiently. The author is a successful marketer himself, as he owns a famous marketing agency based in Miami. He has also worked with countless startups over the years, so he knows how to present his advice in an understandable manner.
Overall, it’s a detailed guide into the world of online content marketing that will help you prepare for your journey.
4. Blogging: A Practical Guide to Plan Your Blog
By Jo and Dale Reardon
Have you ever wondered why big companies often run a detailed corporate blog? Well, it’s quite simple: blogging is an excellent way to keep your visitors interested in coming back to your webpage. Other than that, it provides you with the opportunity to generate additional revenue by advertising your business partners on your site.
This book will provide you with enough knowledge to start your own blog! You’ll learn about metatags, SEO and SEM strategies, and effective content writing.
5. Email Persuasion
By Ian Brodie
Your inbox is probably full of promotional e-mail content you never even read. Still, among thousands of unread e-mails, it sometimes happens that one or two manage to spark your interest. So you click open, and find something that actually interests you! Who would have thought! You may even end up accepting the e-mailed offer, who knows?
So yes, while you may think the art of e-mailing is a bit outdated, it can still be a huge asset to your startup if done properly. This book will help you create some mind-blowing emails to keep your audience happy and interested.
6. Data-Driven Marketing with Artificial Intelligence
By Magnus Unemyr
While this book may be for more advanced learners, it still makes a good read overall. AI technology is constantly developing and it’s predicted to become one of the driving forces of marketing in the next few years. So, familiarizing yourself with those concepts in time can give you a huge advantage in the future.
It consists of detailed sections that include Ads Strategy, Competitive Intelligence, E-Commerce, and Content Marketing. Every single category is supported by practical examples and case studies, which makes it a bit easier for understanding.
7. Social Media Marketing All-In-One for Dummies
By Jan Zimmerman
There’s no digital marketing without social media! These platforms are the number one place where you’ll reach new customers and engage with your old and loyal ones. Almost everyone uses some form of social media, so you probably already know how it all works. Still, when it comes to running a business account, things get a bit more complicated.
That’s why we recommend you take a look at these wonderful 600-pages full of great advice for starting your own social media campaign. You’ll go from a beginner to a pro once you’ve done reading this book, so we can’t recommend it enough!
8. The Choice Factory
By Richard Shotton
Marketing (no matter whether we’re talking about digital or traditional methods) is all about people. Marketers spend their entire lives trying to learn what makes people tick. Without learning a bit about human behavior, you’re unlikely to make a good marketer.
This book provides you with a psychological perspective on marketing strategies and consumerism. It will help you understand how people make purchasing decisions and what influences them to do so. It’s important knowledge not only for marketers but anyone looking to start and run a business.
The bottom line
Even if you decide to leave your marketing needs to a marketing agency such as SEO Shark, you’ll still need to have at least the basics of it down. As an entrepreneur, you should always be aware of the business trends around you, and that includes marketing. You’ll be able to do find creative solutions and collaborate with the marketing professionals to create something unique.
In this article, we’ve talked about some great marketing books you can use to learn the basics of digital marketing. Every book that’s provided here deals with different aspects of the marketing processes, so you’ll have enough resources to accumulate meaningful knowledge on the subject