People always need visuals to help convince them to buy your products. A picture can say a thousand words about your product; videos, on the other hand, are like a novel. There’s no better way to showcase your products to people than through videos. In fact, a video should always be available for every product you sell. Aside from that, you can also use them as an online marketing tool to help drive traffic to your website, especially if you upload them on YouTube and other video-sharing websites.
As such, you need to create high-quality videos that convey information as well as show how the product is used to develop rapport with your customers. You can always rely on professionals to create product videos that deliver results. For more information, check out printful.com/video-production if you need help creating videos for your website or products.
But if you prefer to do it hands-on but you don’t know where to start, below are five tips that’ll help you create effective product videos:
1. Know Your Target Audience
One of the most vital points that many people tend to forget when it comes to creating product videos is the importance of knowing your target audience. Creating a project without understanding your target audience is a big mistake to make and a waste of time.
Like all other marketing tools, you must define your audience by asking a couple of questions:
- How old are they?
- Are they men or women?
- Where do they live?
- What are their likes and dislikes?
- What are their hobbies?
The more specific your target audience is, the better. This can help in creating an effective product video that also reduces your advertising costs significantly. Know your target audience first, instead of creating a video that tries to appeal to everyone.
2. Write A Script
It’s a good idea to write a script first before creating a product video. The script must include all the good things about your product. Once you have a script, practice it by reading it aloud and time yourself. A well-drafted script should be no longer than one minute.
The last thing your audience wants is to hear you speaking in the background for the entire length of the video. A good video shows your product from different angles at the start, then mentions some details and features, and ends it with a zoomed-out still shot of the product. Your script should be drafted according to this timeline.
To ensure that you deliver all the information you want your audience to know about your product, you must spend more time drafting a script. The best script is done by writing several drafts and refining them again and again until you get to the final draft!
3. Show Off The Product Properly
It’s crucial that the video includes the best details about your product. You can also introduce your product by highlighting its best features first in the video and incorporating some music, lighting, and graphic effects.
Don’t be afraid to edit your video. If possible, try taking several shots again and again to get it right. If the video took 20 minutes, don’t hesitate to crop it using a good video-editing program. This is to cut out the unnecessary parts or hide some of the issues that usually pop up when shooting product videos. Just remember not to go overboard when using filters and effects on your product video.
4. Keep It Short
No one wants to watch a long product video, which is why you need to keep it as short as possible. Aim to create a video that conveys the information your audience needs and be direct to the point. Additionally, creating a short video allows you to focus on the most important features of your product.
If you’re going to upload the video on a social media site like Facebook, it’s most likely that a consumer stumbled upon it by chance. So, it’s best if the video can immediately make the first impression by introducing your product and company. Showcase the product, especially its most important features, and don’t forget to include the reasons why they need or use it to remove doubt and confusion among your viewers.
Also, don’t just stand in the video holding your product. Use it! The goal of your video is to convince your customers why they should buy your product. And there’s no better way to do that than to demonstrate how to use it on the video.
5. Include A Call-To-Action
The main goal of a product video is to create awareness and boost the sales of your company. You can achieve this by including a call-to-action. When your video is about to end, it’s a good thing to include a call-to-action that’ll guide your viewers towards the next step that they should if they’re interested in your product. This is vital as your viewers will probably be hyped about your product after watching a great video. If you don’t lead them to the next step, they may lose interest and the hype you created with your video will only go to waste.
Bonus tip: Not all call-to-action has to focus on boosting sales. You can also encourage your viewers to check out your website should they wish to know more about your products and your company.
Based on the tips discussed above, it’s clear that a product video shouldn’t only focus on the product. It must be more than just the product alone. To create an impression on your audience, the video must be able to discuss the important details about your product. Making an effective product video can be quite complicated and requires a lot of time and effort. There’s also the fact that even after putting so much effort into the process, the result failed to perform well according to your expectations.
Be sure to follow these tips to create a video that delivers results and increases brand awareness and boosts the sales of your business.