Every business needs to level up its game when it comes to marketing products and services, especially in the CBD industry. One platform business owners can utilize is Google My Business. But what is Google My Business?
Google My Business, or GMB, is a tool where you can list your company’s address on Google Maps and appear in local search results for your specific industry. You will be able to highlight vital elements about your company, such as the hours of operation, contact information, or the URL of your website.
So, the question remains: Like dopeseo.com can you use GMB for your CBD business? The answer is yes! It is essential for any CBD business to be featured in local ads and maps. You can maximize local search and broaden your audience with a Google My Business account that is optimized. This is an excellent resource for improving your internet presence, and it is also totally free!
Why Do You Need GMB for Your CBD Business?
Another question that will bother CBD business owners is: Why do you need to set up GMB for the dispensary store? The majority of consumers today go to Google Search when they need something. It is the first place where people go to search for information, products, or services.
It is known that 46% of all search inquiries have local intent. These searches come from individuals who are looking for suppliers or retailers locally. The same is true for cannabis and CBD audiences.
Prospective clients will purchase from a competing dispensary if they can’t find you in the search engine results. A GMB account is a free way to attract attention, increase user engagement, and increase product sales.
Ways to Enhance Your GMB Listing
There are many benefits you can acquire from CBD marketing and GMB utilization. So, if you plan to use it for the marketing of your CBD business, you must make sure to maximize its value and get the most out of Google My Business.
Here are some ways you can enhance your GMB listing and reach more audiences that will convert to potential customers.
Ensure Accurate and Consistent N-A-P
N-A-P, or Name, Address, and Phone, should be accurate and consistent when you list your CBD business on GMB. This information should be updated regularly, especially if there are changes that need to be reflected on your listing.
Most businesses are making the number one mistake in GMB. This tip should not only be done on the GMB listing but throughout your online profile, such as on your website and social media pages.
Because Google gathers information about your company from a “group” of outside sources, such as Yellow Pages, Facebook, Yelp, and the like, it’s crucial to ensure that all of your web listings have accurate and consistent data.
By doing this, your company gains an additional layer of legitimacy, trustworthiness, and credibility.
A Comprehensive Profile Is a Must
Leaving your profile behind and forgetting about it after completing the basic information can be done. However, it is not a good strategy. You must ensure that your profile is complete and fill out all the optional additional information required on your GMB profile.
Doing this will help you stand out and give your profile an edge over your competitors, who will outrank you in Google Maps results and local search results. You must ensure that your profile has the following information:
- A compelling, well-written overview of your company.
- Accurate operating hours
- Serviceable Area
- Information about your products
- Photos showing your team, products, vehicles, location of your dispensary, customers, and even a peak of your operation.
- special features like appointment only, pick-up, or delivery services.
Make Intelligent Category Selections
You can select one primary category as well as up to nine secondary categories on your CBD Google My Business account. Take note that the primary category carries the most weight, so you have to be careful in choosing your primary category.
Be as specific as possible when picking out your primary category. It should reflect the core of your business. It is also highly recommended that you use as few secondary categories as possible.
Make Sure the Google Maps Pin for Your CBD Dispensary Is Accurate
You have to make sure that Google Maps pins your dispensary accurately when you are entering your address. If it is not pinned properly to your location, simply drag the map and zoom it in. Once you have successfully pinned your location accurately on Google Maps, you can now click apply.
It is vital that the pin is correct so that your potential customers won’t get lost when they visit your store to buy some of your CBD products.
Do Google My Business Dispensary Listings Have Any Restrictions?
Sadly, there are a lot of limitations on GMB for CBD shops and cannabis dispensaries. During the selection of the primary category on your GMB profile, you will need to set it as “Cannabis Store.” Since cannabis is a drug that isn’t recognized as legal by the federal government of the United States, Google will have to limit several features of GMB for your dispensary.
Additionally, while it would be enticing to classify your company as something other than a “cannabis store,” doing so will just lead to further problems. You have to play by the rules, as they would say.
To help you have an overview of these restrictions that are imposed by GMB on CBD dispensaries, we have compiled a list of dispensary restrictions below. GMB restricts businesses under the “cannabis store” category by removing:
- Your posts and your communication with your customers.
- Product Listings
- Service Listings
- The bookings for your dispensary enable customers to create bookings.
Sadly, this implies that you are unable to publish information about your dispensary’s products or prices.
Don’t Hesitate to Use GMB for Your CBD Marketing
GMB is clearly a worthwhile tool to use for your CBD marketing. Despite the fact that it has few restrictions, it is free to use, which makes it worth a try. Aside from the things that you can’t include on your “cannabis store” GMB profile, there are still amazing benefits you can reap from it.
Therefore, marketing through GMB should not be dismissed. Try it out and see how it can help you with selling your products and growing your CBD business.