In a recent study presented by Jason Xiao at Social Media Week NY, 72% of businesses acquired new customers via Instagram. Many have already learned how to publish content automatically through Facebook’s business tools. But what if your directory contains hundreds of messages from potential customers? So far, few people dare to automate Direct on Instagram.
Why Do You Need Automation
Let’s discuss how to get followers bot Instagram for free and how Inflact.com can help you with your daily routine. According to Wikipedia, the Instagram app is installed on more than 1.1 billion devices worldwide. Half of the users monitor their friends’ accounts or watch their feed on a daily basis. Instagram shows the highest level of engagement in comparison with other platforms. According to the official statistics, 40 million new pictures appear on Instagram every day, and every second users leave 1000 comments and 8500 likes.
These facts make Instagram a great platform for marketing purposes. Therefore, bloggers, business owners, startups, freelancers strive to effectively promote themselves, their products, and services through this social network. And in order not to waste a lot of time and to facilitate the process, actions must be automated. For example, Instagram bot comments allow you to get comments on your posts from real profiles and thus increase trust.
What can be automated on Instagram?
- Content planning and publishing
- Increasing the number of subscribers
- Increasing the number of likes
- Increasing Story views
- Accounts’ subscription and unsubscription
- Collecting target audience
- Commenting on posts
There are multiple bots to help you manage your account. For example, the Instagram report bot shows statistics on your account activity. Instagram followers bot helps to auto-follow business accounts (like, comment etc.) without manual help. The great thing about automated bots is that they can work for you around the clock. They don’t get tired or make mistakes. Therefore, even the best and most responsible managers still cannot compare with artificial intelligence.
Why Automating Your DMs
If your Instagram account serves as a kind of storefront with thousands of different products, of course re you are describing each product in detail and posting prices. But still, every day hundreds of messages come in with clarifying queries. Clients often ask the same questions. Not to mention those who are ready to make a purchase.
Another problem is that there is no such thing as working hours on Instagram. People see ads, look at product descriptions and prices, and are ready to buy it right here and right now. They do not care if you have a day off, or it is late at night, and you are sleeping. If you don’t reply promptly, your prospective customer will buy the same product from your competitors.
Some employ managers to process orders. Unlike Instagram bot working 24/7, no manager wants to work without breaks and weekends. Plus, there is a human factor. People get tired, lose focus, and sometimes miss important messages. As a result, the business loses profit. All these difficulties can be solved using DM automation.
There are many tools at your disposal with the automation setup:
- a welcome message for new subscribers;
- replies to messages in Instagram Direct;
- surveys and collection of contact information;
- sending bulk DMs to your database, for example, to subscribers of competitors;
- demonstration of additional photos in Instagram Direct for positions of interest;
- notification of changes in the work, or update of assortment;
- distribution of “personalized” discount coupons to subscribers;
- informing about promotions, sales, and giveaways;
- leading the customer through the sales funnel.
Today clients come to those companies that are convenient, simple, and fast. The sooner the client receives an answer, the faster he/she will make a purchase decision and will not have time to go to competitors. This is a clear advantage for all businesses that focus on Instagram sales.
What IG Accounts Need Bots for Automation
In September 2023, Instagram developers announced the opening of an API for working with Direct. But at first, the function was available only to business accounts with a minimum of 10,000 subscribers. Now access is allowed to everyone without exception. This means that you can order the development of a chatbot or write your own chatbot to respond to messages in Direct.
You definitely need a chatbot, if you are:
- An online store (to answer questions about prices and accept payments automatically)
- A food delivery service (to send out promo codes)
- A restaurant (to show menu, address, accept table reservations)
- A blogger who is inundated with posts and comments
- Any company that often buys ads that lead to direct
- Any business that needs to be always in touch with its customers
Automation of Instagram helps you to save time on promoting your account, establish a relationship with the audience, and increase conversion. It allows the account owner to focus on more important things, while the followers will gather by themselves. Instagram bots still work in 2023 and will stay on the stage in the next year. No matter if you use a ready-made Instagram follow bot free or a specially designed API-bot to manage your DMs, it may be a useful instrument if you obey the rules and policies of the social network.